ID&C Plastic Neutral Program
Client
ID&C + 4ocean partnership
Year
2025
Overview
ID&C, a leader in event & hotel access solutions, partnered with 4ocean, a globally recognized ocean cleanup organization, to address the growing demand for eco-friendly alternatives in the event and hospitality industries.
Together we launched a groundbreaking initiative to provide durable, high-quality, and cost-effective wristbands and keycards made from recycled PVC, that would be plastic neutral due to 4ocean’s cleanup program.
Challenge
Skepticism persists regarding the effectiveness of plastic collection efforts and the ongoing reliance on plastic materials.
Meanwhile, competitors have strongly promoted wooden and paper alternatives as eco-friendly solutions, which aren’t always as effective as advertised.
ID&C faced the challenge of standing out in their approach, highlighting the benefits of its program and educating consumers about the alternatives, while maintaining transparency about plastic use.
Solution
Focus on customer education about ID&C’s continued use of plastic for specific use cases
Provide context on the limitations of wooden and paper alternatives
Avoid undermining competitors while explaining trade-offs
Leverage 4ocean’s credibility and social proof to build trust
Collaborate with both partners on language and co-branding
Deliverables
Key videos on the plastic-neutral program, and why we still use plastics
Landing pages, pricing sheets, and pitch decks, to provide comprehensive information and build trust
Social media and email marketing campaigns to ensure awareness of the program, coordinated across both partners
Video 1 - Introduction
Video 2 - The Why
Recognizing the need for strong social proof, I identified that video would be critical to the campaign’s success.
I arranged for the message to be delivered by the GM and VP of Sales, the most recognized faces for ID&C clients
I wrote the scripts, created storyboards, and coordinated with an external film team to ensure a smooth, on-brand and on-message production
Directing the editing team, we produced a final version that conveyed a balanced message about the program with clarity, authenticity, and impact
Results
Brand Awareness: 40,000+ impressions in 30 days (20x ID&C’s usual baseline) across the target platforms of Meta, YouTube and LinkedIn
Client Growth: Onboarded 200+ hotels and events in 30 days
Environmental Impact: Committed to removing 10,000+ pounds of plastic in the first month
Key Takeaways
Sustainability Drives Demand: Clients want eco-friendly options without sacrificing quality or cost
Partnerships Build Credibility: Collaborating with 4ocean enhanced trust and reach
Positive Messaging Resonates: Highlighting benefits over drawbacks creates a stronger narrative
By addressing customer concerns and aligning with their values, ID&C and 4ocean successfully launched a program that met market demand and internal goals, while making a measurable environmental impact.
